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Beggars Group CEO To Swim Across The English Channel For Charity

Beggars Group CEO To Swim Across The English Channel For Charity
Fundraising Target of £200,000 for US and UK charities with targeted Covid-19 Relief and Black Lives Matter support

Donations can be made via Crowdfunder…click here.

This September, Paul Redding, CEO of the Beggars Group (home to the independent record labels 4AD, Matador, Rough Trade, XL, and Young Turks), will take on the huge challenge of swimming across the English Channel for charity.

The Channel challenge is the ultimate sponsored swim. At a minimum 21 miles between the shores of England and France (the distance can be longer depending on the current), it is a feat few have attempted and even fewer have been able to complete. To put it in perspective, more people have successfully climbed Mount Everest than swam the English Channel. As it is such a test of physical endurance, Redding has set a fundraising target of £200,000 which will be split evenly and donated to two music charities, the PRS Foundation (UK) and Sweet Relief Musicians Fund (US).

The proceeds raised for the PRS Foundation will help them power up Black music creators and Black industry professionals through a large-scale programme they will announce later this year. The donation to Sweet Relief will go directly to their Covid-19 Fund which provides much-needed financial support to US-based musicians and music industry workers affected by Coronavirus.

Paul Redding says, “The swim between England and France has been something I have wanted to attempt for many years and the timing of it during these extraordinary times presents an opportunity to raise a lot of much needed money for charities in the UK and US.”

PRS Foundation CEO, Joe Frankland says, “The Black Lives Matter movement has galvanized many companies to reflect, connect and pledge solidarity to the Black music community. That solidarity must be met with new approaches which foster meaningful change. As an inclusive and collaborative funder, we are pleased to be developing an ambitious, long-term response with support from our main donor, PRS for Music and music industry organisations and individuals that want to get involved. We applaud Paul Redding and the team at Beggars for this massive commitment and encourage the music community to get behind Paul and the programme.”

Sweet Relief says, “Sweet Relief is honored to be a beneficiary of Beggars Group’s amazing fundraiser, we wish Paul all the best as he takes on this incredible challenge! The funds raised will benefit our COVID-19 Fund which supports music industry professionals in desperate financial need due to the pandemic. Thank you to all of the amazing labels under the Beggars umbrella; thank you for giving back to the community when we need you the most. Go Paul!”

We are inviting friends and colleagues from the creative industries to help him reach his target of £200,000. Beggars Group has already committed to donating £1,000 for every mile Redding covers, plus an extra £25,000 should he complete the Channel challenge. So please: dig deep.

Donations can be made via Crowdfunder…click here.

More about PRS foundation….
PRS Foundation is the UK’s leading charitable funder of new music and talent development. Since 2000 PRS Foundation has given more than £35 million to over 7,300 new music initiatives by awarding grants and leading partnership programmes that support music sector development. Widely respected as an adventurous and proactive funding body, PRS Foundation believes that all talented music creators should be able to create innovative, exceptional music, develop sustainable careers and reach audiences internationally.

More about Sweet Relief Musicians Fund….
US charity Sweet Relief was founded by singer-songwriter Victoria Williams in 1993. Victoria, while on a career-making tour with Neil Young, was forced to drop off mid-schedule after experiencing unexplained, debilitating symptoms. A long and painful diagnosis process revealed she had multiple sclerosis. After her diagnosis, a group of friends assembled an all-star album of Victoria’s songs, called Sweet Relief, which alleviated much of her medical debt. Vic sympathised with other musicians who were facing overwhelming medical expenses, and used some of the proceeds from the album to start Sweet Relief Musicians Fund.

While few find fame and fortune, most musicians remain in the field for their love and passion of music. The choice an individual makes to be a professional musician is one of sacrifice. The average income across the various employment options while accounting for the part-time nature of most opportunities is less than $25,000 annually. Over 65% of professional musicians do not have health insurance.

Sweet Relief Musicians Fund provides financial assistance to all types of career musicians and music industry workers who are struggling to make ends meet while facing illness, disability, or age-related problems. In other words, Healing Musicians in Need.

More about Beggars Group:
The Beggars Group is one of the world’s largest and well-respected label groups, and is completely independent. It was founded by Martin Mills in 1977 and he remains Chairman of the group. Over the years, many of the world’s most respected labels have joined the fold and today it is home to 4AD, Matador Records, Rough Trade, Young Turks and XL Recordings. Artists signed to the group’s labels over the years such as Radiohead, FKA Twigs, Adele, Kurt Vile, Queens Of The Stone Age, The National, The xx, the Libertines, the Pixies, Cocteau Twins, Prodigy and more have achieved both widespread critical acclaim and commercial success.

The Beggars Group is based in London and has multiple offices in Europe, Canada and Asia in addition to their US headquarters in New York City. There is also an office in Los Angeles, CA and a Matador office in Austin, Texas. Beggars has been a pioneer in the digital world and had its catalogue available digitally before the end of the last century. It self-distributes digitally and to US indie stores, and has been instrumental in the founding and success of AIM, Merlin, A2IM, Impala and other collective independent organizations